New trend in gastronomy – chefs are discovering the aronia berry!

Dresden, February 2018 – The latest TV productions confirm it: the aronia berry is the new trend ingredient in the gastronomy industry! Contrary to what some might think, this native berry isn’t just for desserts. From fresh starters to savoury main courses: with the versatile products from Aronia ORIGINAL, every dish becomes a true taste experience. In the German TV production "Our Dream of Canada, Starting Over," the aronia berry, originally from Canada, made a guest appearance as a fruity component in a hearty beef stock. But it’s not just top Canadian chefs who use this deep blue-purple berry in a variety of dishes – German gastronomes are also increasingly appreciating the versatility of the aronia berry. Jörg Holzmüller, owner and managing director of Aronia ORIGINAL Naturprodukte GmbH, explains why: "More and more consumers want to know exactly where the products on their menu come from and how they are produced. In gastronomy, too, consumers place particular value on regionality and freshness." Given its high recognition, it’s no surprise that the aronia berry is increasingly being cultivated by organic farms and finding its way onto diverse menus. Delicious taste and valuable ingredients The fruity aroma of the aronia berry and the product variety from Aronia ORIGINAL are an ideal combination for countless preparation methods: whether dried or fresh berries, organic not-from-concentrate juice or jam, the aronia berry can add a special touch to any dish. But the aronia berry impresses not only for its culinary versatility – it has also long been highly valued for its beneficial properties. Aronia not-from-concentrate juices or fresh berries are delicious companions for smoothies but also work well in savoury roast sauces for game dishes or colourful salad dressings. The purple aronia berry powder can refine both savoury and sweet baked goods, while dried berries appeal to more than just muesli fans. Delicious recipes featuring the aronia berry can be found online in our recipe collection.