Company · What we stand for

With responsibility grow

the values of Aronia ORIGINAL

Since 2008, trust in our products has been of great importance to us: Organic, natural, without additives. Our vision is to focus entirely on the aronia berry and other dark fruits, promote their cultivation, and develop innovative products.

Ripe aronia cluster of the Nero variety with dark violet berries on the bush
Naturalness & purity

For an unadulterated taste experience from natural ingredients.

Sustainability

Sustainable cultivation and harvesting methods at our partner farms ensure environmentally conscious production.

Highest quality

Carefully selected ingredients as a guarantee of the highest quality.

Innovative strength

Creative optimization of the benefits of our products.

We deliver Organic products without additives

no compromises!

Simple, easy-to-understand products made from selected Organic raw materials, accessible to everyone. Natural foods without additives, from the high-quality plantations of our farming partners, gently processed: With over 30 Organic products, there are no compromises.

Our promises

Seven reasons for Aronia ORIGINAL

Real FOOD

Our mission: to bring the native berry back to the menu. Together with nutritionists, we develop recipes that we are fully convinced of.

Pure naturalness

Our berries grow without synthetic pesticides, mineral fertilizers, or genetic engineering on regional Organic and Demeter plantations of our partners. Wildflower strips create habitats for insects and birds.

Freshly harvested processing

After harvesting, the berries are pressed as quickly as possible in a regional cider mill, without freezing and without weeks of cooling. Because only a living berry is a good berry.

Full-bodied taste

Daily analyses determine the perfect harvest time, as Brix value and hours of sunlight decide. Pressing is done only once: pure not-from-concentrate juice in not-from-concentrate quality.

Regional value creation

Organic cultivation at our partner farms, regionally pressed, from Saxony to the world. Short transport routes strengthen rural regions.

Independent analyses

Regular testing for pesticide, heavy metal, radioactivity, and patulin residues in an independent laboratory.

Maximum product safety

Certified quality management throughout the entire value chain to ensure the product remains flawless.

Values you can taste

Direct from the aronia specialist in the Dresden area, in Organic quality.

Get to know us

Who stands behind the values: our team, our partners, and our history from the Dresden area.